[Case study image]
Fieldstone Software
A B2B SaaS founder selling to operations teams. We rebuilt their video production from scratch.
3.2x
Return on investment
−41%
Cost per result
What We Do
Video that works as hard as you do.
Advantage is a results-driven Video Production agency for founder-led companies of two to fifteen people in the Netherlands and across the EU. With millions in attributable revenue generated for fast-growing founder brands, we know what it takes to turn video production into scalable growth.
We take a performance-focused approach: every piece of work is measured against the outcome it exists to create. By combining sharp positioning, disciplined testing, and honest measurement, we deliver films, ads, and short-form content that drive measurable results while keeping costs under control.
Because attention is won or lost in the first three seconds, we produce video built for how people actually watch: hook first, story fast, branding earned. Our expertise across brand films, ad creative, and short-form packages ensures one shoot becomes a month of content.
Whether you need one flagship film or a monthly content engine, our production is built to help founder-led brands look as good as they actually are.
Contact UsCompany Stats
We have generated over €2.9M in attributable revenue for our clients and continue to drive profitable growth every day.
€2.9M
Rev Generated
With over 13 years of experience, we have a deep understanding of founder-led marketing and continuously refine our strategies to stay ahead.
13+
Years Of Experience
We’ve helped founder-led companies of all sizes and sectors build stronger brands and better converting campaigns to increase traffic, sales and revenue.
107
Clients Served
Our Approach
Video Production Agency
Pre-Production
Concepts, scripts, and shot plans that make shoot days fast and footage usable.
Preparation is where good video is actually made.
Production
Efficient shoots built around your founder and your proof: one day of filming, a month of content.
Small crews, real locations, no wasted takes.
Edit and Repurposing
Every shoot is cut into films, ads, and short-form clips sized for each platform.
One asset becomes ten; nothing shot is wasted.
Performance Feedback
View and retention data feeds back into the next shoot, so the content keeps getting sharper.
We produce for results, not for the showreel.
Why choose Advantage?
We produce video that earns attention and drives action.
We measure our work by the revenue it creates, not the hours we bill. When your campaigns grow profitably, we keep the engagement; when they do not, we have a problem to fix.
That alignment shapes everything: budgets we recommend, tests we prioritize, and the honesty of our reporting.
Every founder-led brand hits a different bottleneck: weak creative, wrong audiences, leaky landing pages. We diagnose what is actually holding your funnel back before we spend a euro.
The campaign structure is then built around that diagnosis, not around a template we reuse for every client.
Video formats change constantly. New formats, channels, and tactics appear constantly, and the advantage goes to whoever tests them first.
We run structured experiments on a slice of budget, so your account learns faster than your competitors’.
Scroll-stopping creative does not come from stock footage and generic hooks. It comes from the specific, opinionated voice of the person who built the company.
We turn that voice into short video hooks, carousels, and statics designed for the feed, not adapted to it.
Every euro you invest is tracked to the work that produced it, wired through proper conversion tracking.
Monthly reporting ties spend to pipeline: which ad, which audience, which euro of return. No vanity metrics.
Many agencies rely on guesswork, but at Advantage every engagement is carefully scoped to maximize efficiency, revenue, and return on investment while minimizing waste.
We scale what works and cut what does not, keeping your cost per result trending down as we go.
Our incentives are aligned with yours.
We measure our work by the revenue it creates, not the hours we bill. When your campaigns grow profitably, we keep the engagement; when they do not, we have a problem to fix.
That alignment shapes everything: budgets we recommend, tests we prioritize, and the honesty of our reporting.
Testimonials
Success stories
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Northline Consulting
A seven-person consultancy that relied entirely on referrals. A rebuilt video production engine became their first predictable source of leads.
2.4x
Inbound leads per month
€38
Cost per qualified lead
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Halte Studio
A design studio launching a productized service. Sharp video production and smart follow-up turned site visitors into paying clients.
5.1x
Return on investment
+112%
Revenue growth in 6 months
01.
Audit and Assessment of Your Current Video Production
We start by evaluating everything you have today: what exists, what performs, and what is quietly holding results back. The audit gives us a clear baseline and a shortlist of the highest-impact improvements.
You see exactly what we found and why it matters, in plain language. No jargon, no filler, just a prioritized plan.
02.
Strategy and Planning
We align on goals, audience, and scope, then translate the audit into a concrete roadmap: what we will produce first, how success is measured, and when you will see it.
Budgets and timelines are agreed up front, so there are no surprises later.
03.
Production and Edit
Our team gets to work producing the films, ads, and short-form content. You review at agreed checkpoints, and your voice and brand stay at the center of everything we make.
We work in fast iterations, so you see real output in days, not months.
04.
Launch and Quality Assurance
Everything ships through a structured launch checklist: tracking verified, edge cases tested, and every detail checked on real devices before it goes live.
From the moment it is live, we collect data on how it performs in the real world.
05.
Measurement and Ongoing Optimization
We monitor performance against the benchmarks we set, double down on what works, and fix what underperforms. You get a clear monthly report that ties the work to revenue.
Optimization never really ends: each cycle of data makes the next round of work sharper.
[Phone: social ad]
[Desktop: client website]
[Phone: client website]
[Desktop: client website]
[Phone: social post]
[Desktop: client website]
Advantage
Video Production Services
01.
Brand Films
The flagship film that tells your story and anchors your website and pitches.
Cinematic quality without agency bloat.
02.
Founder Story Videos
Your journey and point of view, produced to build trust before the first call.
People buy from people; show them yours.
03.
Short-Form Content Packages
Monthly packages of clips cut for TikTok, Reels, Shorts, and LinkedIn.
A steady stream of content from one shoot.
04.
Ad Creative Production
Performance video ads produced in testable variants for paid channels.
Built for the feed, measured by results.
05.
Product and Service Explainers
Clear, tight videos that show what you do and why it works.
Complexity translated into ninety seconds.
06.
Testimonial and Case Study Videos
Your best clients on camera, telling the story prospects need to hear.
Proof that sells while you sleep.
07.
Podcast and Interview Production
Full production of founder podcasts and interview formats.
Long-form trust, clipped into short-form reach.
08.
Editing Retainers
Ongoing editing for the footage you already record yourself.
Your recordings, professionally finished.
09.
Scripting and Storyboarding
Scripts and boards that make every shoot day count.
Never point a camera without a plan.
Video Production FAQs
Video is the closest thing to meeting your customers in person at scale. It builds trust faster than any other format, and every platform now rewards it with cheaper reach.
Before we start, we look at your offer, audience, and current numbers to confirm the economics work. If we do not believe video production can pay for itself for your brand, we will tell you, and suggest a better place to invest instead.
Most engagements are a fixed monthly scope agreed up front, so you know the deliverables and the price before we start. You can scale the scope up or down as your needs change, and there are no long-term lock-ins.
You will see it in the numbers, not in our opinion. Every month you get a report that ties the work to results: view-through rates and content shipped, and revenue attributed to it. If something is not working, the report shows that too, and what we are changing.
Less than you expect. We need your input where it matters most, usually a short kickoff and a few hours per month, and we handle everything else. Founders typically spend two to four hours a month with us.
Great, that gives us something to work with. We start with a full audit of what you have, keep what performs, and rebuild what does not. Existing material usually shortens the path to results.
You do, always. Everything we create is yours: accounts, source files, and data. If we ever part ways, you keep it all and nothing breaks.
Some improvements show up within weeks; the compounding effects build over months. We set expectations per deliverable in the strategy phase, and our monthly reporting shows you the trajectory from day one.
Yes. Video Production works best as part of a system: positioning, content, campaigns, and follow-up. As a full go-to-market agency for founder-led companies, we can take on as much of that system as you need.
Because our model is built for companies like yours. We work exclusively with founder-led teams of two to fifteen people, we measure ourselves on revenue rather than impressions, and you work directly with senior people, not an account manager reading from a script.
Contact
Let’s build the engine behind your growth. We will come to the call with a point of view, not a pitch.