[Case study image]
Fieldstone Software
A B2B SaaS founder selling to operations teams. We rebuilt their analytics from scratch.
3.2x
Return on investment
−41%
Cost per result
What We Do
Know what actually works.
Advantage is a results-driven Analytics and Reporting agency for founder-led companies of two to fifteen people in the Netherlands and across the EU. With millions in attributable revenue generated for fast-growing founder brands, we know what it takes to turn analytics into scalable growth.
We take a performance-focused approach: every piece of work is measured against the outcome it exists to create. By combining sharp positioning, disciplined testing, and honest measurement, we deliver tracking setups and dashboards that drive measurable results while keeping costs under control.
Because most marketing data is broken by default, we start by fixing the plumbing: tags, pixels, and server-side tracking that survive privacy changes. Our expertise in attribution and dashboarding ensures you see which euro of spend produced which euro of revenue.
Whether your data is missing, messy, or just ignored, our systems are built to give founder-led brands numbers they can actually steer by.
Contact UsCompany Stats
We have generated over €2.9M in attributable revenue for our clients and continue to drive profitable growth every day.
€2.9M
Rev Generated
With over 13 years of experience, we have a deep understanding of founder-led marketing and continuously refine our strategies to stay ahead.
13+
Years Of Experience
We’ve helped founder-led companies of all sizes and sectors build stronger brands and better converting campaigns to increase traffic, sales and revenue.
107
Clients Served
Our Approach
Analytics and Reporting Agency
Tracking Foundations
Tags, pixels, and server-side tracking implemented correctly and privacy-proof.
If the data is wrong, everything downstream is too.
Attribution
Models that show which channel, campaign, and creative actually produced the revenue.
Credit where revenue is due.
Dashboards
One clear view of marketing performance, built for founder decisions, not analyst deep-dives.
The numbers that matter, nothing else.
Insight to Action
Monthly analysis that ends in recommendations: what to cut, scale, and test next.
Data is only useful when it changes a decision.
Why choose Advantage?
We make your marketing measurable, then accountable.
We measure our work by the revenue it creates, not the hours we bill. When your campaigns grow profitably, we keep the engagement; when they do not, we have a problem to fix.
That alignment shapes everything: budgets we recommend, tests we prioritize, and the honesty of our reporting.
Every founder-led brand hits a different bottleneck: weak creative, wrong audiences, leaky landing pages. We diagnose what is actually holding your funnel back before we spend a euro.
The campaign structure is then built around that diagnosis, not around a template we reuse for every client.
Measurement changes constantly. New formats, channels, and tactics appear constantly, and the advantage goes to whoever tests them first.
We run structured experiments on a slice of budget, so your account learns faster than your competitors’.
Scroll-stopping creative does not come from stock footage and generic hooks. It comes from the specific, opinionated voice of the person who built the company.
We turn that voice into short video hooks, carousels, and statics designed for the feed, not adapted to it.
Every euro you invest is tracked to the work that produced it, wired through proper conversion tracking.
Monthly reporting ties spend to pipeline: which ad, which audience, which euro of return. No vanity metrics.
Many agencies rely on guesswork, but at Advantage every engagement is carefully scoped to maximize efficiency, revenue, and return on investment while minimizing waste.
We scale what works and cut what does not, keeping your cost per result trending down as we go.
Our incentives are aligned with yours.
We measure our work by the revenue it creates, not the hours we bill. When your campaigns grow profitably, we keep the engagement; when they do not, we have a problem to fix.
That alignment shapes everything: budgets we recommend, tests we prioritize, and the honesty of our reporting.
Testimonials
Success stories
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Northline Consulting
A seven-person consultancy that relied entirely on referrals. A rebuilt analytics engine became their first predictable source of leads.
2.4x
Inbound leads per month
€38
Cost per qualified lead
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Halte Studio
A design studio launching a productized service. Sharp analytics and smart follow-up turned site visitors into paying clients.
5.1x
Return on investment
+112%
Revenue growth in 6 months
01.
Audit and Assessment of Your Current Analytics and Reporting
We start by evaluating everything you have today: what exists, what performs, and what is quietly holding results back. The audit gives us a clear baseline and a shortlist of the highest-impact improvements.
You see exactly what we found and why it matters, in plain language. No jargon, no filler, just a prioritized plan.
02.
Strategy and Planning
We align on goals, audience, and scope, then translate the audit into a concrete roadmap: what we will fix first, how success is measured, and when you will see it.
Budgets and timelines are agreed up front, so there are no surprises later.
03.
Implementation
Our team gets to work producing the tracking setups and dashboards. You review at agreed checkpoints, and your voice and brand stay at the center of everything we make.
We work in fast iterations, so you see real output in days, not months.
04.
Launch and Quality Assurance
Everything ships through a structured launch checklist: tracking verified, edge cases tested, and every detail checked on real devices before it goes live.
From the moment it is live, we collect data on how it performs in the real world.
05.
Measurement and Ongoing Optimization
We monitor performance against the benchmarks we set, double down on what works, and fix what underperforms. You get a clear monthly report that ties the work to revenue.
Optimization never really ends: each cycle of data makes the next round of work sharper.
[Phone: social ad]
[Desktop: client website]
[Phone: client website]
[Desktop: client website]
[Phone: social post]
[Desktop: client website]
Advantage
Analytics and Reporting Services
01.
Tracking Audits
A full review of your current setup: what is measured, what is missing, what is wrong.
Most accounts fail this audit; yours probably will too.
02.
Pixel and Tag Implementation
Every platform pixel and tag installed correctly, once.
The foundation everything else depends on.
03.
Server-Side Tracking
Tracking that survives ad blockers and browser privacy changes.
Data accuracy back above 90 percent.
04.
Dashboard Builds
One live dashboard with the numbers that actually matter to you.
No more logging into five platforms.
05.
Attribution Modeling
Sensible models that show which activity deserves the credit.
Spend follows evidence, not opinion.
06.
Monthly Performance Reporting
Plain-language reports that tie spend to pipeline and revenue.
Fifteen minutes to full clarity, every month.
07.
Conversion Rate Analysis
Where visitors drop off, and what to change first.
Revenue found in the funnel you already have.
08.
Data Cleanups and Migrations
Broken setups repaired, platforms migrated without losing history.
A fresh start without starting over.
09.
Measurement Strategy
What to measure, what to ignore, and how to decide with data.
Fewer numbers, better decisions.
Analytics and Reporting FAQs
You cannot improve what you cannot see. Clean analytics turn marketing from a cost you hope works into a system you can steer, and they usually pay for themselves by exposing wasted spend in the first month.
Before we start, we look at your offer, audience, and current numbers to confirm the economics work. If we do not believe analytics can pay for itself for your brand, we will tell you, and suggest a better place to invest instead.
Most engagements are a fixed monthly scope agreed up front, so you know the deliverables and the price before we start. You can scale the scope up or down as your needs change, and there are no long-term lock-ins.
You will see it in the numbers, not in our opinion. Every month you get a report that ties the work to results: data accuracy and decisions shipped from insights, and revenue attributed to it. If something is not working, the report shows that too, and what we are changing.
Less than you expect. We need your input where it matters most, usually a short kickoff and a few hours per month, and we handle everything else. Founders typically spend two to four hours a month with us.
Great, that gives us something to work with. We start with a full audit of what you have, keep what performs, and rebuild what does not. Existing material usually shortens the path to results.
You do, always. Everything we create is yours: accounts, source files, and data. If we ever part ways, you keep it all and nothing breaks.
Some improvements show up within weeks; the compounding effects build over months. We set expectations per deliverable in the strategy phase, and our monthly reporting shows you the trajectory from day one.
Yes. Analytics and Reporting works best as part of a system: positioning, content, campaigns, and follow-up. As a full go-to-market agency for founder-led companies, we can take on as much of that system as you need.
Because our model is built for companies like yours. We work exclusively with founder-led teams of two to fifteen people, we measure ourselves on revenue rather than impressions, and you work directly with senior people, not an account manager reading from a script.
Contact
Let’s build the engine behind your growth. We will come to the call with a point of view, not a pitch.