[Case study image]
Fieldstone Software
A B2B SaaS founder selling to operations teams. We rebuilt their trial campaigns and shopper content from scratch.
3.2x
Return on investment
−41%
Cost per result
What We Do
Velocity is everything.
Advantage is the go-to-market agency for founder-led CPG brands of two to fifteen people in the Netherlands and across the EU. With millions in attributable revenue generated for founder brands, we know what it takes to turn your expertise into a steady flow of velocity and distribution.
We take a systems approach rather than selling you a single channel. Positioning, founder-led content, campaigns, and measurement are built to work together, so attention earned anywhere lands somewhere and becomes revenue.
Because CPG success is measured in velocity, we build demand where it moves product: shopper-facing content, campaigns that drive trial, and proof of movement you can take into retail meetings.
Whether you are DTC-first or chasing distribution, our system is built to make every door and every SKU work harder.
Contact UsCompany Stats
We have generated over €2.9M in attributable revenue for our clients and continue to drive profitable growth every day.
€2.9M
Rev Generated
With over 13 years of experience, we have a deep understanding of founder-led marketing and continuously refine our strategies to stay ahead.
13+
Years Of Experience
We’ve helped founder-led companies of all sizes and sectors build stronger brands and better converting campaigns to increase traffic, sales and revenue.
107
Clients Served
Our Approach
Marketing for CPG Brands
Trial Generation
Campaigns engineered to get the first unit into the shopper’s hand.
Everything starts with trial.
Velocity Content
Shopper-facing content that moves product on shelf and online.
Made to convert in the aisle and the feed.
Repeat and Subscription
Flows that turn first purchases into routines and subscriptions.
Repeat rate is the real margin story.
Retail-Ready Proof
Velocity data packaged for buyers and category managers.
Walk into retail meetings with evidence.
Why choose Advantage?
We drive the velocity that keeps CPG brands on shelf.
We measure our work by the revenue it creates, not the hours we bill. When your campaigns grow profitably, we keep the engagement; when they do not, we have a problem to fix.
That alignment shapes everything: budgets we recommend, tests we prioritize, and the honesty of our reporting.
Every founder-led brand hits a different bottleneck: weak creative, wrong audiences, leaky landing pages. We diagnose what is actually holding your funnel back before we spend a euro.
The campaign structure is then built around that diagnosis, not around a template we reuse for every client.
Marketing channels change constantly. New formats and tactics appear every quarter, and the advantage goes to whoever tests them first.
We run structured experiments on a slice of budget, so your account learns faster than your competitors’.
Scroll-stopping creative does not come from stock footage and generic hooks. It comes from the specific, opinionated voice of the person who built the company.
We turn that voice into short video hooks, carousels, and statics designed for the feed, not adapted to it.
Every euro you invest is tracked to the work that produced it, wired through proper conversion tracking.
Monthly reporting ties spend to pipeline: which ad, which audience, which euro of return. No vanity metrics.
Many agencies rely on guesswork, but at Advantage every engagement is carefully scoped to maximize efficiency, revenue, and return on investment while minimizing waste.
We scale what works and cut what does not, keeping your cost per result trending down as we go.
Our incentives are aligned with yours.
We measure our work by the revenue it creates, not the hours we bill. When your campaigns grow profitably, we keep the engagement; when they do not, we have a problem to fix.
That alignment shapes everything: budgets we recommend, tests we prioritize, and the honesty of our reporting.
Testimonials
Success stories
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Northline Consulting
A seven-person consultancy that relied entirely on referrals. Trial-driving campaigns became their first predictable source of new buyers.
2.4x
Inbound leads per month
€38
Cost per qualified lead
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Halte Studio
A design studio launching a productized service. Sharp shopper marketing turned first purchases into subscriptions.
5.1x
Return on investment
+112%
Revenue growth in 6 months
01.
Audit and Assessment of Your Current Marketing
We start by evaluating everything you have today: channels, content, website, and data. The audit gives us a clear baseline and a shortlist of the highest-impact improvements for a CPG brand.
You see exactly what we found and why it matters, in plain language.
02.
Strategy and Positioning
We define who you serve, what you promise, and where to reach shoppers and retail buyers, then translate it into a concrete roadmap with budgets and timelines agreed up front.
Strategy first: it makes every channel that follows cheaper.
03.
Production and Build
Our team produces the content, campaigns, and pages the roadmap calls for. You review at agreed checkpoints, and your voice stays at the center of everything.
Real output in weeks, not quarters.
04.
Launch and Distribution
Everything ships through a structured launch checklist: tracking verified, campaigns staged, and every detail tested before budget flows.
From day one we collect data on what resonates with shoppers and retail buyers.
05.
Measurement and Ongoing Optimization
We monitor performance against the benchmarks we set, double down on what works, and fix what underperforms. You get a clear monthly report that ties the work to revenue.
Each cycle of data makes the next round of work sharper.
[Phone: social ad]
[Desktop: client website]
[Phone: client website]
[Desktop: client website]
[Phone: social post]
[Desktop: client website]
Advantage
Services for CPG Brands
01.
Positioning and Messaging
We define who you serve, what you promise, and why it is credible, so every channel speaks with one sharp voice to shoppers and retail buyers.
The decision that makes all your marketing cheaper.
02.
Founder-Led Content
Monthly recording days turned into posts, clips, and newsletters that build trust with shoppers and retail buyers before the first conversation.
Two hours of your month, a steady stream of content.
03.
Paid Advertising
Campaigns on the channels where shoppers and retail buyers actually spend time, measured on cost per lead and return on spend.
Budgets scale only when the math works.
04.
Website and Landing Pages
Pages built to convert shoppers and retail buyers into enquiries, with the proof and answers your buyers need up front.
Where every campaign either pays off or leaks.
05.
Email Marketing
Automated flows and campaigns that nurture leads through retail and reorder cycles without your daily involvement.
The channel you own, working around the clock.
06.
Video Production
Films, explainers, and short-form clips that show your work and your people the way shoppers and retail buyers want to see them.
One shoot becomes a month of content.
07.
Local and Platform SEO
Being found where shoppers and retail buyers search: Google, maps, directories, and the platforms specific to your industry.
Demand capture that compounds over time.
08.
Analytics and Reporting
Tracking and dashboards that tie every campaign to enquiries and revenue, in plain language.
One report, fifteen minutes, full clarity.
09.
Ongoing Growth Partnership
A senior team that plans, executes, and iterates your full marketing system month to month.
A marketing department for less than one hire.
Marketing for CPG Brands FAQs
Retailers keep brands that move and cut brands that do not. Marketing that drives measurable velocity protects your distribution and funds your growth; awareness alone does neither.
Before we start, we look at your offer, market, and current numbers to confirm the economics work. If we do not believe we can grow your business profitably, we will tell you, and point you somewhere better.
Most engagements are a fixed monthly scope agreed up front, so you know the deliverables and the price before we start. You can scale the scope up or down as your needs change, and there are no long-term lock-ins.
You will see it in the numbers, not in our opinion. Every month you get a report that ties the work to results: sales velocity, repeat purchase, cost per trial, and revenue attributed to it. If something is not working, the report shows that too, and what we are changing.
Less than you expect. We need your input where it matters most, usually a short kickoff and a few hours per month, and we handle everything else. Founders typically spend two to four hours a month with us.
No. We start with a full audit of what you have, keep what performs, and rebuild what does not. Existing material and data usually shorten the path to results.
You do, always. Everything we create is yours: accounts, source files, and data. If we ever part ways, you keep it all and nothing breaks.
Trial campaigns show results within weeks. Velocity and repeat-rate improvements typically become visible within one to two reorder cycles, and they compound with distribution.
We work exclusively with founder-led companies, and CPG brands are one of the industries we serve deliberately. We know velocity math, trade spend, and the DTC-to-retail bridge, and our playbooks are adapted to them rather than copied from e-commerce.
Because our model is built for companies like yours. We work exclusively with founder-led teams of two to fifteen people, we measure ourselves on revenue rather than impressions, and you work directly with senior people, not an account manager reading from a script.
Contact
Let’s build the engine behind your growth. We will come to the call with a point of view, not a pitch.